Reply To: GSK and Save the Children Motivations

[Emily Yasmin]

I think that the overall motivation is to bring together expertise in science/vaccine/medication development and the local level experience of Save the Children. Inherently, big pharmaceutical companies are motivated by profits and this was a good opportunity for GSK to blur this motivation by creating a social good brand. Save the Children was probably motivated by the opportunity to partner with a big pharmaceutical company aiding the medical legitimacy of the organization thus branding themselves as open to similar future partnerships.